—China Economic Weekly    

1. Industry development status

1. The industry  develops   rapidly  and  the market capacity expands rapidly

my country's gelatin industry is currently in a period of rapid development and the market capacity is rapidly expanding. According to the statistics of the China Gelatin Association, the market capacity of my country's gelatin industry has been growing at a double-digit annual compound growth rate in the past decade.

2. Foreign-funded enterprises expand rapidly in China, and the development Of national enterprises is squeezed

The huge market space and development prospects of the domestic gelatin industry have attracted foreign gelatin giants to continuously enter the Chinese market, and foreign-funded enterprises are competing for market share through "expansion + acquisition"，The rapid expansion of foreign gelatin giants will inevitably squeeze the survival space of national enterprises. If domestic national enterprises cannot obtain more financial support and achieve more technological breakthroughs during the rapid development of the industry, they will inevitably be marginalized in the competition and will not escape. The fate of being merged or bankrupt.

3. The scale of enterprises in the industry is small, and capacity expansion has become the theme of industry development

At present, the gelatin industry is in a period of rapid expansion. Foreign companies have entered the market for a relatively short time, but they have expanded rapidly with sufficient capital and mature technology. On the contrary, domestic national enterprises are limited by capital and technical conditions, and most enterprises cannot grow with the expansion of the industry. Therefore, there are many small and medium-sized production enterprises with a capacity of several hundred tons, and large and medium-sized gelatin enterprises with an annual output of more than 2500 tons. But very few. Domestic enterprises should realize that only by seizing the current rapid development of the industry and continuously expanding production capacity and expanding market share can they survive in the competition.

4. Product quality is uneven, and supervision needs to be strengthened

At present, the quality of gelatin in the market is uneven, and a large number of inferior gelatin products that do not meet the national industry standards are flooding the market. Even some production enterprises use industrial glue or chrome-containing leather made of industrial leather or tannery to make medical gelatin for profiteering. Unlike food gelatin sales, corporate integrity and poor management integrity, corporate  executives say doing the same is another. For the benefit of some downstream manufacturers, the use of inferior gelatin to save costs has further led to confusion in the gelatin market, and the regulation of the gelatin industry needs to be strengthened. Among the hundreds of enterprises in the entire industry, few are approved by the Food and Drug Administration, and the construction and management of production lines in accordance with GMP standards are extremely rare.

2. Industry development trends

1. Industry supervision will be strengthened, high-quality enterprises will get more room for development

As the country pays more attention to food and drug safety, the supervision will be gradually strengthened, and companies and individuals who do not abide by the rules of the game and dishonest will be eliminated through market and administrative means. At the same time, with the improvement of living standards, consumers' requirements for food and drug safety are also increasing. This will promote the standardization of the gelatin market. Enterprises should actively participate in the relevant certification work to improve quality and enhance the level and competitiveness of enterprises and products.

2. Medicinal gelatin and high-grade edible gelatin will be the main growth points of my country's gelatin industry

In the past five years, the international gelatin market has been classified according to its use. The medical gelatin has grown rapidly, which matches the growth rate of the world pharmaceutical industry. The growth rate of edible gelatin is second because of its large base. With the integration of the world economy, the development trend of my country's gelatin industry segment market is basically consistent with the international market, and pharmaceutical gelatin and high-end edible gelatin production enterprises will usher in more development opportunities and development space.

3. Competition with comprehensive capabilities has gradually become the mainstream of competition

As the gelatin industry passes the initial stage and enters a stage of rapid development, the industry's technical level is gradually improved. A group of high-level companies with mature technology and large production scale and honest enterprises will grow and compete in the competition, and more and more product types , Product differentiation gradually revealed.

4. Emphasis on technology research and development

To gain a competitive advantage, enterprises must have the production capacity and quality control capabilities of high-quality products. Therefore, companies in the industry usually focus on expanding the application field of gelatin and improving the quality of gelatin production as the main research and development direction.